Have A Look at The First-Ever Black, Woman-Owned Coffee Brand Sold at Trader Joe's
According to a news release, Kahawa 1893 is the first Black woman-owned coffee company to be sold at Trader Joe's. Margaret Nyamumbo, the CEO and founder of Kahawa 1893, made her major debut in California. The coffee was available in 200 of the retailer's locations. According to the press release, the rollout will continue in other U.S. areas. Kenyan, Peaberry, Serengeti, Ethiopian, Safari, 1893 Espresso, Decaf, and Single-Serve Coffee are among the coffee blends available.
Nyamumbo is a Harvard graduate, former Wall Street investment banker, and third-generation coffee grower, according to the news announcement. She founded her coffee firm in 2017 to provide consumers with excellent, traceable Kenyan coffee while also assisting female African coffee growers with fair compensation.
When a Trader Joe's customer buys coffee, they may scan a QR code to send a tip to a farmer's e-wallet, which will receive the money immediately. In a press statement, Nyamumbo noted, Kahawa 1893 matches all tips to double the effect.
Nyamumbo is ecstatic to get the word out about her business. The socially-minded entrepreneur announced on Instagram that Kahawa 1893, the first Black-owned, woman-owned coffee business, will be available in their local Trader Joe's shop later this month.
"This is a watershed moment, not only for us, not just for African women farmers, but for all women and the whole black community," Nyamumbo added.
According to the African Coffee website, Kenyan women performed over 90% of the labor in the African coffee business. Women farmers in Kenya, on the other hand, are generally unpaid. According to information published by the coffee brand online, they barely possess 1% of cropland in their nation. Nyamumbo is from Kenya, so her chance to sell her coffee at Trader Joe's might have a big influence on her efforts to support women growers there.
She started Kahawa 1893 Coffee to create a better supply chain that supports farmers and compensates female producers. In the coffee sector, there is clear gender disparity, and with worldwide prices below the cost of production, women have taken on the responsibility of providing unpaid labor to sustain these low prices.
The landowners receive the majority of the compensation, allowing women to maintain their families in other ways. Micro-businesses are one of these methods, and because these women lack access to finance, they are formed into tiny groups that pool their funds and lend to one another.
When she considered the best method to help women without disturbing the family structure, Nyamumbo established a women's fund, which is funded by a percent of Kahawa 1893's revenues. The fund lends money to women farmers to help them start or expand their businesses.